During my “Social Media Content Strategy” lecture, I present a selection of Facebook and Twitter posts in order to inspire students and help them think beyond product posts. Then, I ask them to find posts they have liked and tell us what made them click the “like” button. This method helps them realise that Social Media content is not posts about a brand and its products. It’s actually what connects the audience’s interests with the brand, shows the brand’s “character” and values, creates feelings, engagement, connection. This is why content is such an important part of Social Media and it needs to be carefully strategised and planned.
I hope you get inspired, too!
Which are your favourite posts? Let’s share our inspiration!