This Saturday, 16th November 2013, the first Social Media Marketing seminar for business by Kyriaki Iatropouli (aka Follow Sunday) is taking place in Mytilene.
The seminar aims to equip participants with the basic knowledge needed to fully exploit the potential of social networks, mainly Facebook, to the benefit of their business.
The seminar includes:
1. Introduction to Social Media:
- What is “Social Media” and what can it offer to my business?
- Which are the most popular social networks and how do I leverage them effectively?
2. Basic principles of Social Media Marketing:
- What does a Social Media Marketing strategy include;
- What is a Content Strategy and why is it nesessary?
- Which are the basic principles of Community Management on Social Media?
- How do I create a Facebook page for my business;
- Which content is suitable for a Facebook page and how do I publish it?
- How do I manage my Facebook page and how can I use Facebook Insights?
- Facebook advertising: How do I create and manage an effective advertising campaign on Facebook;
4. Interactive section (Workshop)