Social Media & FMCGs: 4 Steps to Success!


With Social Media and Word of Mouth playing such a critical role in the purchase decision process, no Brand can abstain from Social Networks any more. Especially for FMCG Brands, competition is growing fast, with many of them having already realised the power of the medium and strategised their efforts. Pepsi, Lays, Red Bull, Oreo, Skittles, Dove, Trident, Mountain Dew, AXE are only a few of them which have built big, strong, active communities on Facebook and other Social Networks. As your competition is taking advantage of this huge opportunity, it is no longer realistic to stay out of the game…

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