On June 25th, the Suite7 team, which I am a founder member of, was awarded with a Mobile Excellence Award in the Mobile Customer Engagement category. The awarded project was the “Gutenberg Instant Read App” promotional campaign for Gutenberg publishing house.
Gutenberg publishing house specialises in classical literature and is known for its high quality books. The aim of the 50-year-old publishing house is to bring classical literature closer to a larger audience.
More specific goals are to increase brand awareness beyond its faithful readers, to promote individual titles and to communicate that high literature is not just for a sophisticated elite but has much to offer to each reader. Thus, it was decided to participate to En Lefko music festival.
Its presence at the festival included a game in which people took part using their smartphones. Employees of the publishing house were dressed in orange T-shirts with a QR code printed on them and wandered in the festival. Using a QR reader app participants could scan the code and access a mobile friendly web page which asked for their email addresses in order to take part in instant sweepstakes for Gutenberg books.
The outcome was the increase of brand awareness to a younger audience. The promotional campaign also served the company’s objective to modernise its image. The collected emails are used at the company’s email campaigns.
Watch the video presentation (in Greek):