In the era of Social Sharing, customers almost demand Brands to, not only be on Social Media, but also use them in order to provide exciting customer experiences.
The idea of strong relationships between Brands and customers is not new at all.
Social Media have come to close the gap between Brands and consumers.
The tools they provide make direct, two-way communication easy. In addition, Social Media offer much more: Social features that add real value to Brands…