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4 tips for effective contests on social media

Organising a contest on Social Media is not as easy as it may sound. Like all promotional activities, they need to be well-thought and designed in order to deliver the desired results. Although every brand has its own different goals and each contest has a different concept, there are four basic principles that, in my opinion, need to be considered when designing any type of Social Media contest. Continue Reading

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Free Whitepaper! 6 + 1 Tips for Great Stories on Social Media!

As Social Media Marketing grows and the number of Brands on Social Networks increases, getting it right becomes more and more challenging. Users prefer to see more friends’ than brands’ news in their news feeds and Facebook has recently changed… Continue Reading

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Social Media & FMCGs: 4 Steps to Success!

With Social Media and Word of Mouth playing such a critical role in the purchase decision process, no Brand can abstain from Social Networks any more. Especially for FMCG Brands, competition is growing fast, with many of them having already… Continue Reading